Event Details
Demystifying China:
Cross-Cultural Insights, Economic Trends, and Business Strategies
Workshop Overview
China remains a critical market for global businesses, yet navigating its cultural nuances, economic landscape, and business practices requires deep understanding. This 1.5-hour virtual workshop, hosted by the Hong Kong Canada Business Association (HKCBA), brings together three experts to provide key insights on:
- Cross-Cultural Understanding – Building effective relationships with Chinese counterparts.
- Macro-Economic Update – Key trends shaping China’s economy.
- Doing Business with China – Practical strategies for successful engagement.
The session will conclude with a live Q&A, allowing participants to engage directly with the speakers.
|
Time (EST) |
Segment |
|
7:30 - 7:35 PM |
Welcome & Introduction |
|
7:35 - 7:55 PM |
1. Cross-Cultural Understanding |
|
7:55 - 8:15 PM |
2. Macro-Economic Update |
|
8:15 - 8:35 PM |
3. Doing Business with China |
|
8:35 - 8:55 PM |
Live Q&A |
|
8:55 - 9:00 PM |
Closing & Next Steps |
Seminar Chair
Sandra Wu, Board Director, Hong Kong Canada Business Association, Department Chair, Financial, Accounting and Legal Studies Department (FNOF), Algonquin College
Speakers
Mark Kruger, Senior Fellow at the Yicai Research Institute, the Centre for International Governance Innovation and University of Alberta's China Institute
Mundele Beya Wa Beya, Trade Commissioner at Global Affairs Canada, Professor, University of Ottawa, Vice President of the International Conference on Canadian, Chinese and African Sustainable Urbanization (ICCCASU)
Yuhan (Jessie) Zhang, Professor, Algonquin College, supports Canadian SMEs through financing and advisory services at Business Development Bank of Canada.
Speaker Biographies
Mark Kruger is a Senior Fellow at the Yicai Research Institute, the Centre for International Governance Innovation and the University of Alberta’s China Institute. Between 2020 and 2023, he was the Opinion Editor at Yicai Global. Previously, Mark had a 30-year career with the Bank of Canada, served as a Senior Advisor to the Canadian Executive Director at the IMF (International Monetary Fund) and as the head of the Economic and Financial Section in the Canadian Embassy in Beijing.
Mundele Beya Wa Beya is a Trade Commissioner at Global Affairs Canada, a professor at the university of Ottawa, and the Vice President of the International Conference on Canadian, Chinese and African Sustainable Urbanization (ICCCASU). Mundele has 10 years of experience in Financial Services. He holds a Ph.D. in Economics from Peking University in Beijing, China where he lived for 7 years, gaining firsthand insight into China’s economic landscape.
Yuhan (Jessie) Zhang is a professor at Algonquin College and supports Canadian SMEs through financing and advisory services at Business Development Bank of Canada. As a certified Chinese instructor, she trains professionals in Chinese language and cross-cultural competencies, including for Global Affairs Canada. Jessie brings 15+ years of international business development experience across multiple sectors including supply chain solutions and pharmaceuticals, combined with work experience in North America, Asia, and the EU - giving her profound insights into global markets and intercultural dynamics.
